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Jennie Henderson

I AM ALFA because every struggle I have endured has made me stronger. I became passionate about fitness and nutrition when I realized that I could actually feel good in my own skin.


Photography by: ALI SOHRAB

Hair and Make up By: Eleni Banakas


I didn’t grow up athletic or even particularly active. As a kid, we moved around a small town in Ontario a lot. I married my high school sweetheart and we became very young parents. My kids were 6 and 2 when I first joined a gym after many failed attempts to lose weight. I hired a trainer who was a Figure competitor, and was able to transform my body. We moved our young family to Alberta, where I competed in bikini. I didn’t know enough about the sport or nutrition to do well at the time, but it did lead me to hiring a macro coach.

I became so passionate about fitness and nutrition when I realized that I could actually feel good in my own skin, and feel that way without torturing myself.

The unexpected mental health benefits drove me to share that passion! I began my coaching career on the side. During the evacuation from the Fort McMurray fire, we moved to the Okanagan. I was 3 weeks out from my Figure debut and dropped out of the competition. Knowing what I knew about macros, I was able to maintain and deal with my emotions during such an emotionally draining time. I went on to compete in Figure in Kelowna the following year. We have now settled in the north Okanagan where I started my business, teaching bootcamp, doing personal training and working with online clients. While most of what I do is fitness and nutrition, I also help my clients with their mindset, which we all know is so important in any journey to self-improvement.

Are you a Trainer? If yes, what does it mean to you to train your