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Natalia Jaxion

I AM ALFA because I choose to be the person who helps people live life on their terms. I have experienced various forms of physical and mental health issues, and I know what it is like to be overweight, underweight and a healthy weight.


Photography by: ALI SOHRAB

Hair and Make up By: Eleni Banakas

I am first born generation Canadian on Costa Rican maternal side. I feel blessed to be Canadian born in Victoria, British Columbia. The home environment(s) I grew up in were dysfunctional and highly challenging. At 14, I emancipated myself and started to live a life where I would have more opportunity such as finishing post-secondary education and obtaining a Bachelor of Commerce Degree in Entrepreneurial Management; a Master’s Certificate in Project Management; and a Diploma in International Business Administration, with honours. I absolutely love learning and am consistently reading, volunteering, attending self-development workshops, and courses. I feel passion for public speaking, facilitating and living and sharing about strategic life management and how I have personally benefitted.

Over the years I have experienced various forms of physical and mental health issues and I know what it is like to be overweight, underweight and a healthy weight. I also know what it is like to experience symptoms of anxiety, depression, and panic. Now I am a trained volunteer counsellor with Citizens Counselling Centre, a non-profit organization that has been operating for fifty years. I help people with their life issues such as stress and anxiety management, anger, situational depression, communication, self-esteem, assertiveness, and relationships.

I feel like I have experienced many facets of life that has helped me become empathetic and relatable towards others.

Every day I wake up, I stretch, take several deep breaths and feel blessed to start the day!

Are you a Trainer? If yes, what does it mean to you to train your clients? I am not a personal trainer; however, Allison Dawson, Founder of Encore Fitness and Sport is my Coach that has successfully helped me become a competing Natural Bikini Athlete with the Canadian Physical Alliance (CPA). I have competed in the West Coast Iron Show as well as Popeye’s Fall Classic, October 2019, where I placed second in Woman’s Bikini Masters.

I AM ALFA because I choose to be the person I needed growing up. Being of service to others and helping people live life on their terms is my life’s purpose.